Were journey maps useless before journey management? Marc Stickdorn is joined by Itziar Pobes, a service designer with over 15 years of agency and in-house experience, to put that myth to rest. Itziar walks through real artefacts from her career: a sticky-note map that reframed a Barcelona City Council project, a 12-metre blueprint that became an operating model, a research map on ageing and a compact metro signage map. Together they explore how workshop, project and management maps differ, and why journey management lets designers stop waiting for briefs and start shaping strategy. Plus: Service Design Disrupted, Barcelona.

Links

• Marc's Journey Management training: https://www.thisisjourneymanagement.com/
• Marc's Journey Management software: https://www.smaply.com
• Marc on LinkedIn: linkedin.com/in/stickdorn
• Marc's and Gerry's short self-paced free intro course to Journey Management: https://www.thisishcd.com/courses/introduction-to-journey-management

Click here to watch a video of this episode.