Why do so many journey management initiatives stall after the first big mapping effort? Esa Nettamo, founder of JourneyOps, has spent two and a half years running events across the Nordics and talking to hundreds of practitioners. He shares how the conversation has moved from education, to tools, to organisational buy-in, and walks through his five-level maturity model, from workshop maps to companies reorganised around journeys. We cover why tooling is only 10% of the work, how to win support with business outcomes, and what a reorg can do to an unprepared team. Find the talks and the JourneyOps Circle community at journey-ops.com.

 

• Marc's Journey Management training: https://www.thisisjourneymanagement.com/
• Marc's Journey Management software: https://www.smaply.com
• Marc on LinkedIn: linkedin.com/in/stickdorn
• Marc's and Gerry's short self-paced free intro course to Journey Management: https://www.thisishcd.com/courses/introduction-to-journey-management

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